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Engaging Journalists using Social Media
I am compiling a list of blogs authored by our journalists, with whom we regularly interact. So kindly share the URL of any journo blogs you know of, so that we can collectively compile an exhaustive...
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Ideal Cellular’s Language championing social media campaign
Idea Cellular has launched an online reality show ‘Idea Language Champion’ where ‘netizens’ can participate in a range of online tasks and quizzes in different languages on www.idealanguage.co.in. The...
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Now another web browser for Social Networking – RockMelt
After Internet Explorer, Firefox, Google Chrome, Apple Safari do you really need another web browser and that to specially designed for Social Networking? And at a time when the world is slowly...
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Like Me…
Today every brand worth its salt is talking about its social media presence, marketers are shelling out lakhs from their traditional marketing budgets to create and sustain their presence on the new...
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What’s your brand’s address Online, a corporate site or a Facebook page?
At the height of the dot com boom in the 1990s, every other business, small or big invested a fortune in developing and maintaining their own corporate website. Millions was spent in experimenting and...
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Are Indian PR agencies ready to offer Social Media Services?
There has always been a constant debate on who will be the best resource to build and manage client’s reputation online. Is it the PR agencies, because they have been traditional managing reputation...
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News: Social media changes fund-raising landscape
Online campaigns led by NGOs themselves marks a radical shift from the traditional methods of giving Praveen Khanghta teaches in a low-income school in Seelampur, East Delhi. The 23-year-old engineer...
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News: Google to shut Google Buzz
Google is shutting down the last remnants of Google Buzz to focus on Google+, the company announced on Friday. “In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on...
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PR Pros beware Content Marketers are Coming
I remember few years back when Social media was in its infancy and people were just catching up with viral world, many in the PR business believed that it’s their right to rule this new found media as...
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Have you tried an Online Press Meet?
Prasanna Kotian, an Account Manager from a reputed PR agency based in Mumbai, services a technology company in the business of data storage solutions headquartered in US. One Monday morning, Prasanna...
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What is PR Strategy?
First published in Imagemanagement.in (http://imagemanagement.in/?p=4022) Suggest a good PR Strategy… These have been the scariest words for me till date as I have no shame in admitting that I have...
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Make Yourself an Expert
The most valuable people in any organisation have deep smarts — business-critical expertise built up through years of experience which helps them make wise and take swift decisions. If you wish to...
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The ABC Award for the Young Professional in Public Relations
Under the aegis of The Promise Foundation for Public Relations, three professionals who are friends of the Foundation have come forward to institute The ABC Award – a first of its kind cash prize to...
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How do you make most of your content?
‘Content is King,’ you must have heard this zillion times and also agree with it. Blogs, press releases, e-books, tweets, white papers, videos, infographics, soundbytes, case studies… you know it all....
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Two thirds of world leaders are engaged in diplomatic relations on Twitter,...
Burson-Marsteller, recently released “Twiplomacy” an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and...
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Building your Personal Brand
We the PR practitioners are known for our skills for making unknown, known to the world, but it is seldom that we put concentrated efforts in building our personal brand. Many even argue the need to...
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With fall of Media and Advertising, will India see a rise in Digital PR?
By Ancita Satija 61! Yes, the rupee is 61 against the dollar (as of September 20, 2013). It looks like the dollar is on an escalator and the rupee is on a ventilator! The falling rupee has indeed hit...
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@UNICEF, @UN, @Davos are the most followed international organisations on...
The heads of the Arab League, the IMF and NATO are the most followed heads of international organisations on Twitter Burson-Marsteller, a leading global public relations and communications firm, today...
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How to make a meaningful and professional connection using social media...
Below are my top 10 important tips and advice for making a meaning and professional connections on social media: The most important tip I can give anyone getting started with social media, is to...
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New Indian Prime Minister Poised to Overtake the White House in Twitter...
Annual Twitter Study Finds Foreign Ministers Use Twitter to Establish Virtual Diplomatic Network Since his election in late May 2014, India’s new Prime Minister Narendra Modi (@NarendraModi) has become...
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